Tuesday, July 2, 2013

Both with friends and in social media

n Britain, the new campaign from Coca-Cola is already a great success - now it is coming to Germany. Coca-Cola encourages consumers to share the product. Because under the new campaign Cola bottles and cans can now be personalized with names and messages and wasted. The campaign integrated both online and offline channels to a bubbling experience, together with the people. From social media to outdoor activities, the call is the same: drinking 'ne Coke with your friends.

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